Online Shops

Pretty shops that don’t sell are just expensive decorations. I build WooCommerce stores that make money – and that you own outright. No monthly platform fees, no platform taking a cut of every sale.

What I build

• Configurable Products – thousands of options, live prices
• Shops That Run Themselves – delivery, payments and stock connected via APIs
• Company Site + Shop – your brand story and your store in one place
• B2B & Partner Shops – verified partners and regular customers in one store
• Subscriptions & Digital – recurring revenue, downloads
• WooCommerce vs other platforms – how it compares to Shopify, Wix and the rest

Configurable Products & Live Pricing

Selling something with lots of options – printing, furniture, custom-made products? Most shops give up and hide behind “contact us for a quote”. I build product pages where customers configure everything themselves, see the real price instantly, and buy.

• Unlimited options – size, material, finish, quantity, extras, in any combination
• Live pricing – calculated on the spot, or pulled from your suppliers via their APIs
• File uploads – customers attach their artwork or specs while ordering
• No quote hell – customers choose, pay, done. You don’t spend hours answering emails

Example: CheapLeaflets – hundreds of thousands of printing price combinations, pulled live from several European printers.

Shops That Run Themselves

Every order you process by hand costs you time. I connect your shop to the services you already use, so the routine work happens on its own:

• Shipping – real postage costs at checkout, delivery orders created automatically after purchase
• Payments – Stripe, PayPal, local banks, buy now pay later – whatever your customers expect
• Accounting, CRM and stock – orders and stock levels synced automatically, no copy-pasting
• Emails – order confirmations, shipping updates and abandoned-cart reminders in your brand’s voice

Example: CoffeeCircus – a coffee shop franchise where shipping costs and courier orders are handled by the site, not by staff.

Company Site + Shop

Not every business is just a shop. If you also need your story, your services, a blog or news, I build it all on one WordPress site. Your content brings visitors in, your shop turns them into customers. No two systems, no two logins, no two bills.

B2B & Partner Shops

Selling to professionals and regular customers at the same time? One shop can serve both – without hiding everything behind a login or treating salons like random shoppers.

• Partner registration – businesses sign up with company details and upload their documents online, no paper forms
• One-click approval – you review the application, approve it, and the partner is notified automatically
• Shop while waiting – until approved, partners can buy like any other customer
• Different access per role – partner prices, products or perks shown only to verified partners

Example: 8beaute – a professional hair-care distributor serving salons and everyday customers from one shop.

Subscriptions & Digital Products

• Subscriptions – monthly coffee, boxes, memberships. Recurring revenue, and customers can pause, skip or cancel without emailing you
• Digital products – e-books, courses, templates, files, delivered automatically after payment

What Every Shop Gets

• Clean checkout – guest checkout, saved addresses, express payments. Fewer steps, fewer abandoned carts
• Customer accounts – order history, reordering, tracking
• Filters that help – by brand, type, price or any feature that matters, without reloading the page
• Smart pricing – sales, coupons, quantity discounts, different prices for different customer groups
• Upsells and cross-sells – related products shown at the right moment, not shoved in people’s faces
• Speed and SEO – fast loading even with big catalogues, optimised images, product data Google understands

WooCommerce vs Other Platforms

Platform	Good at	The catch
Shopify	Quick setup, no hosting worries	Monthly fees, extra transaction fees unless you use Shopify Payments, paid apps add up, hard to leave
BigCommerce	Strong B2B tools, no transaction fees	Pricier plans, less design freedom
Magento / Adobe Commerce	Huge catalogues	Expensive to build and maintain, heavy and complex
Wix / Squarespace	Pretty and easy for small shops	Limited growth, ongoing subscriptions, you don’t own it

Bottom line: WooCommerce wins for most growing businesses. You own the site and the data, you pay for hosting – not a share of your sales – and anything can be customised. The catch: it has to be built properly. That’s my job.