Logo for multimodal logistics company

This logo was created for a logistics company based in Lithuania, providing transportation services in Europe and CIS (ex Soviet Union) countries. Multimodal logistics means combining transportation by land, sea and railway.

It’s a very conceptually strong logo. It has two arrow symbols – one in negative (white) space, another in dark burgundy. Arrows stand for dynamics, motion. Two parallel lines symbolize rail track. Though the main symbolic meaning for this logo is two faces of the white arrow connected together, which means multimodal transportation system. That is several different logistics systems joint together. Two arrow connection is also similar to a joining mechanism for railway cars. Which has very good synergy parallel lines, meaning railway track.

We also created version of the logo in Cyrillic alphabet. As company has many clients in Russian speaking countries this helps them to position themselves well in this market.