Design for a brand new draught beer advertising campaign.

It was a large campaign; we created designs for various objects – outdoor advertising, truck labelling, fridges, wobblers etc.

Concept is rather simple – the beer is being matured in the barrels and this draught beer is “alive”, so it is the barrel too – it has an oak tree growing from its top. An old countryside common style is kept to associate with good traditional unfiltered beer.